Welcome to this week’s issue of -

As I’m writing this, it’s Christmas 2025, the end of the year, and a wonderful time to enjoy space with family, hopefully a chunk of time off, and a moment to breathe before the introspective/retrospective punch of New Years (!)
The topic of the issue?
The AI investment bubble.
First of all - what is a bubble?
Using AI while we have it, the quick definition is: “An economic bubble is a market phenomenon where asset prices (such as stocks, real estate, or commodities) rapidly increase far beyond their intrinsic, fundamental value. Driven by investor hype and speculation rather than value, this unsustainable boom continues until confidence crashes, causing a rapid, severe price drop known as a ‘burst’“
Here’s a pretty solid video breakdown of the current state of AI investment, with a handy infographic.
One extremely direct example is OpenAI, the company of ChatGPT, and the group that hit the gas on the whole situation. OpenAI needs to make $125 billion dollars annually, with a rough deadline of late 2028 to hit that. In 2025 they hit about $20 billion, but with staggering losses relative to income (Q1 they made $4.3 billion, and lost $13 billion, for roughly 3 dollars lost for every 1 earned).
The good news is, there’s a perfectly reasonable path to hitting that revenue target. Their growth has barely slowed, and that target is “only” around half of Microsoft’s annual revenue, a little more than a third of Alphabet (Google’s) annual revenue.
The bad news is that their current growth is fueled in large part by circular investment. As in, they have a massive investment from the chip maker, Nvidia… as a re-investment on a percentage of the money OpenAI is going to spend on Nvidia chips. There are some major questions about this deal, and it just looks shaky, at best.
Another good tidbit is that the massive investment in AI is, in part, funded by massive spikes in all of the involved companies’ stock prices, which they’re able to reinvest. That’s bad too though, because it means tight competition, short supply, short timelines, and every single piece of the pie that everyone needs keeps getting more expensive. Every company involved is in some way investing in the others, and they’re all driving up each others’ value while costing each other (and themselves) more at the same time.
On paper they’re also justifying this eye-popping company valuation by showing “growing user demand.” Which on the user side we see as all of those AI tools and features being crammed into every single software platform you’re used to using, and each company counts you for each feature you use, not how many of “you” there actually are, or whether or not you have any paid subscriptions.
BUT. There are legitimate ways AI companies can meet these revenue targets, and they’re not even that far out of reach:
Increasing subscription fees. Probably not going to work, because for every $2k premium user you’ll lose enough $200 users to turn that to a wash, or a loss (especially with so many companies in the mix competing for the same premium users) - but it’s an option.
Paid online advertising. Google did it, and Google feels very threatened by this. Monetizing AI summaries is a new challenge, but there’s certainly money there. This is one of the most obvious paths, and one where there’s almost immediately financial returns. …if any non-AI companies are getting enough investment to actually buy advertising.
Buying profitable AI (and even non-AI) companies - this is a great option for startups, and could meet the exact needs the big players are looking to fill. We’re talking a super-fast scaling or promising startups that demonstrate profits. The rush on small players will push this exact result, hopefully for the benefit of the little guys!
High-dollar industries. In addition to paid advertising, we’re seeing HUGE development in (for example) humanoid robots, and that’s an area where AI is a crucial piece and there is an enormous amount of revenue to (potentially) be made. Auto manufacturing, mining, mass-fabrication, large-scale 3D printing. There are very, very profitable partnerships to be made here.
So the overall picture is (surprise!) mixed. There’s cause for concern/pessimism, but plenty of room for optimism as well.
…to dip into the dark one more time though, it’s important to note again that this is a highly competitive space, there are multiple LLM AI players in the game, and not all of them are going to hit their targets. The worse part about that is because of the enormous amount of money in ALL of them, any of them going under will have significant repercussions, and potentially could bring down other players who otherwise have made it (by tanking Nvidia’s value, for example). That also means that for each company’s big win, they’ll get a smaller win than they could have in a more open market. It’s a staggering arms race right now.
Say things go bad, what’s the best way out?
Cross your fingers - but there are both opportunities, and hazards.
*Please note this is NOT formal investment advice.*

In my first issue, I covered two startup companies and their founders, both of whom represent great examples of where the big AI companies can buy in to profits. To augment internal features, and/or gain immediate profit opportunities from what these players are already doing.
Both Clarity Inbox and IntentPost stand out for being small, nimble, and having immediate paths to profitability in ways little guys can jump on where big players will have a harder time seeing.
Both companies also represent companies that can do what they do on their own, even if the bigger AI companies end up not making it. That’s another important “out” as we’re talking about startups - if the big players, or even some of them, go down, AI startups need to have roadmaps to survival too.
I also mentioned, above, tangential industries like humanoid robots and commercial manufacturing. There are several other somewhat obvious opportunities here too:
Datacenters. AI uses huge physical buildings filled to the brim with the hardware and physical structure to meet the demands of really, really high volumes of fast computing power, globally.
If the OpenAI’s go down, the LLM models are still available, and small hyper-focused companies can still consider investing in a single datacenter (even one that’s already built) to meet just the needs of their products/customers. Those datacenters can also be leased out to other users, and even tweaked to sell cloud server space just like what Amazon and Microsoft do now. AI datacenters need WAY more power than traditional cloud servers, and so could potentially provide extremely fast cloud services for non-AI platforms, and/or just have significantly more capacity.
They’re very, very expensive though, and this is a big ask for a small company to afford unless it’s the/a core part of their business. Still, this is the strongest path forward for smaller AI companies (or even co-ops of multiple players who want to share the cost) and a full-scale datacenter is a LOT more than a single AI company is going to need unless they’re handling Google-scale AI traffic.Fusion Power/Quantum Computing/Desalination. AI datacenters are being built, and these are three really powerful early technologies that could be a safe bet whether AI succeeds or not.
Fusion Power could actually meet the bonkers power demand of these datacenters (among other things), quantum computing offers the potential to revolutionize computer processing, and could both make it much easier to meet AI processing demands, and even make Nvidia obsolete outright. That’s a good place to be in though, because it bears repeating that a lot of products and platforms use computer chips other than AI. Finally, desalination at the barebones level could offer to meet the water demands of datacenters, but also provide a huge opportunity just for getting in to the clean water market, especially in wealthy coastal areas gripped by repeated droughts.Datacenter construction/engineering. This is a highly specialized area, that requires a lot of understanding of both the software and hardware side, location scouting, a deep understanding of infrastructure, and a big team of actual builders on the ground who can move fast.
Again, while AI is the obvious demand right now, it’s far from the only player building this kind of thing, and demand for exactly this is going nowhere, with or without AI.
Now that’s all speculation, very specific advice, and a lot of information that may not apply to the companies reading this.
When it comes to actually surviving in the AI age, as a small startup, there’s one crucial thing to focus on: Positioning.
That’s always true, but because of how much of the room’s air large-scale AI takes, you have to choose between tying yourself to - or distancing yourself from - the biggest players. How do you stand out from them? How do you function by yourself? Are you NOT using AI and so a little bit insulated, or do you have a clear understanding of what your tools do if AI crashes?
We’ve all had some practice here too, with even just the outright backlash against the flood of AI tools. More specifically against hallucinations and “slop,” every AI startup I’ve seen has already practiced messaging how these problems don’t affect them, what they do personally to mitigate it, or use it as a reason for why they’re not using AI in the first place. All of those are lessons to re-purpose here!
This also is a fascinating tightrope moment to bring to angel investors and VCs. Coming to the table with a rough understanding of the AI market at the top level, and where you either fit in or are insulating yourself against.
Investors are in a tight space here. Having almost universally invested in AI at some level, needing that investment to succeed, but also needing to hedge their bets to prepare for worst-case scenarios. This is an excellent time to have blunt, straightforward, “What if?” conversations about where every company stands whether AI successfully expands, implodes, or some combination of both.
Founders of the Week
*Being a Bonus Issue to Week 1, these are the same companies and founders from last week - but they’re squarely in the focus of the topic today as well, so it bears repeating them!
I want to showcase and shout-out the folks doing really, really hard work. Who are very early stage, but with something special - and I want shout them out while they’re going through major growth:

“Helping Founder-led Sales never miss a client follow-up, never drop the ball, and instantly convert warm prospects.”

“Cold email is dead; LinkedIn inboxes are cluttered.
We're building IntentPost to enable B2B marketers to integrate physical touchpoints into their marketing in minutes and get SEEN by decision-makers.”
Note that both Gary and Faiz are building AI tools - no surprise, that’s where the biggest movement is right now. But also note, they’re doing specific things that put them on my list:
Gary’s Clarity Inbox meets a real need, with a hyper-personalized tool, and great pricing. Email is just bad, the built-in tools to interact with it even worse, and an automated email inbox tool is a simple, very powerful solution to make email that much cleaner and more efficient. I especially enjoyed being able to write out a “rule” in plain-text and having Clarity create the highly technical filter for me. Gary’s approach stands out because email remains universal, stubbornly so, but is long overdo for a real functionality revolution to keep it relevant in the age of Slack. Bonus points here that almost all of the biggest AI players have email tools of their own desperately in need of a refresh (I said it, Outlook!).
Faiz has done something extremely rare: He’s found a consistent, high-value product that uses AI. The best parts of AI too, and his ideal customers are companies who need marketing, need ways to stand out, and (important to this conversation) have the budget to pay for really effective tools. IntentPost is one of the first AI companies I’ve seen that has an immediate path to actually make money out of the gate. The biggest thing here is that Faiz isn’t selling AI, he’s selling a high-value product with nearly limitless growth, that happens to use AI in how it works.
Startup News Spotlight
In a shout-out both to The Portugal News and European AI progress, British startup Zango AI is expanding their presence in Portugal heavily. It’s one of the many, many cases of small, hyper-focused AI companies (especially one mixing directly in FinTech) with potential to both right a rising AI tide, or survive a general AI crash.
Rumbles around the World
Right now, the AI market in the US is red, red hot. It’s explosive, massive, and there are no guardrails. Is it where the top talent and biggest players are? Sure.
You could also argue, on many levels, that the US AI giants are misusing the technology. I recently compared the vibe-coding platform Lovable to v0 and Replit, and Lovable just buries the bigger, US-based competitors on every metric in the most hilarious way possible: It actually works.
The EU’s pragmatic approach and focus on solving smaller problems first has seen some of the cleanest, most successful implementations of AI tools that I’ve seen, anywhere.
Europe is far from insulated from the US financial market, we’ve seen that many times. But you have a lot of varied tech talent, actively learning and understanding AI, and while it’s not as red hot as the US market it’s also FAR less exposed right now, and a perfect place to explore smaller-scale, safer investments that will survive whether Big AI does… or not.
See also
Check out my YouTube channel for video and audio content, and more founder spotlights/startup content!
LinkedIn post of the week - Cara Katz wants to know what you’re building!
My top post of the week, you get seen where you show up
Building in Public is more fun with friends!

Enjoy the spirit of adventure from Lisbon!
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See you next week ;)
